Work

Relationship marketing management: Its importance in private label extension

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2013.11.025

Authors: Maria José Miquel-Romero, Eva María Caplliure-Giner, Consolación Adame-Sánchez

Institution: Universitat de València

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2115927181

FWCI: 29.86

Cites: 79

Cited by: 97

Related to: 10