Work

A mathematical reformulation of the reference price

Year: 2012

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-012-9192-3

Authors: Kevin D. Dayaratna, P. K. Kannan

Institution: University of Maryland, College Park

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2116003975

FWCI: 2.139

Cites: 29

Cited by: 11

Related to: 10