Work

The Mediating Role of Perceived Value: Team Identification and Purchase Intention of Team-Licensed Apparel

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Sport Management

DOI: 10.1123/jsm.21.4.540

Authors: Harry H. Kwon, Galen Trail, Jeffrey D. James

Institutions: Ministry of Education, National Institute of Education, The Ohio State University, Florida State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2116149094

FWCI: 20.08

Cites: 42

Cited by: 262

Related to: 10