Work

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams

Year: 2008

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.72.1.065

Authors: Pravin Nath, Vijay Mahajan

Institutions: Drexel University, The University of Texas at Austin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2116291729

FWCI: 33.07

Cites: 79

Cited by: 345

Related to: 10