Work

Which cues cause consumers to perceive brands as more global? A conjoint analysis

Year: 2015

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-04-2014-0144

Authors: Sarah De Meulenaer, Nathalie Dens, Patrick De Pelsmacker

Institutions: University of Antwerp, Antwerp Management School, Ghent University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2116318377

FWCI: 9.937

Cites: 70

Cited by: 56

Related to: 10