Work

The influence of brand personalities on consumers: Exploring the moderating role of implicit self-theories

Year: 2011

Type: article

Author: Ji Kyung Park

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2116372175

FWCI:

Cites: 20

Cited by:

Related to: 10