Work

New developments in marketing communications and consumer behavior

Year: 2001

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(99)00075-2

Authors: W.Fred van Raaij, Alain Strazzieri, Arch Woodside

Institutions: Tilburg University, Tulane University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2116543674

FWCI:

Cites: 9

Cited by: 21

Related to: 10