Work

The potential of social media for luxury brand management

Year: 2012

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501211273805

Author: Seung‐A Annie Jin

Institution: Boston College

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2116581207

FWCI: 20.04

Cites: 29

Cited by: 180

Related to: 10