Work

Demographics in Sales Promotion Proneness: a Socio-Cultural Approach

Year: 2007

Type: article

Source: ACR North American Advances

Authors: Kyoung‐Nan Kwon, Yoo Jin Kwon

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2116613669

FWCI: 7.084

Cites: 27

Cited by: 41

Related to: 10