Work

Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs

Year: 2000

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.19.4.313.11790

Authors: Chakravarthi Narasimhan, Z. John Zhang

Institutions: Washington University in St. Louis, Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2116971291

FWCI: 4.983

Cites: 37

Cited by: 91

Related to: 10