Work

Market Segmentation Based on Consumer Ratings of Proposed Product Designs

Year: 1978

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377801500405

Author: Murphy A. Sewall

Institution: University of Connecticut

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2117519219

FWCI: 11.29

Cites: 16

Cited by: 61

Related to: 10