Work

Stability or change in marketing methods?

Year: 1978

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(78)90005-8

Authors: Clyde E. Harris, Richard R. Still, Melvin R. Crask

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2117535526

FWCI:

Cites: 4

Cited by: 6

Related to: 10