Work

Comparison of product bundling strategies on different online shopping behaviors

Year: 2006

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2006.04.006

Authors: Tzyy-Ching Yang, Hsiangchu Lai

Institutions: Providence University, National Sun Yat-sen University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2117693206

FWCI: 5.872

Cites: 44

Cited by: 67

Related to: 10