Work

The relative importance of the brand of music festivals: a customer equity perspective

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/09652541003768061

Author: Mark A.A.M. Leenders

Institution: University of Amsterdam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2117724355

FWCI: 4.757

Cites: 21

Cited by: 83

Related to: 10