Work

The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.1017/s0021849905050233

Authors: Zhilin Yang, Zili Bi, Nan Zhou

Institution: City University of Hong Kong

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2117732434

FWCI: 2.55

Cites: 45

Cited by: 46

Related to: 10