Work

Brand promotions as a lottery

Year: 1995

Type: article

Source: Marketing Letters

DOI: 10.1007/bf00995113

Authors: Sanjay K. Dhar, Claudia Gonz�lez-Vallejo, Dilip Soman

Institutions: University of Chicago, University at Albany, State University of New York

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2117837022

FWCI: 1.354

Cites: 17

Cited by: 42

Related to: 10