Work

Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM

Year: 2008

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1070.0319

Authors: V. Kumar, Rajkumar Venkatesan, Tim Bohling, Denise Beckmann

Institutions: Georgia State University, University of Virginia, IBM (United States)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2118053852

FWCI: 23.15

Cites: 21

Cited by: 187

Related to: 9