Work

Enhancing the benefits of professional sport philanthropy: The roles of corporate ability and communication strategies

Year: 2012

Type: article

Source: Sport Management Review

DOI: 10.1016/j.smr.2012.10.003

Authors: Yuhei Inoue, Joseph E. Mahan III, Aubrey Kent

Institutions: University of Memphis, Temple University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2118448541

FWCI: 1.824

Cites: 56

Cited by: 33

Related to: 10