Work

On the generalizability of advertising pulsation monopoly results to an oligopoly

Year: 1999

Type: article

Source: European Journal of Operational Research

DOI: 10.1016/s0377-2217(98)00242-2

Author: Hani I. Mesak

Institution: Louisiana Tech University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2118517022

FWCI: 2.77

Cites: 59

Cited by: 21

Related to: 10