Work

The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability

Year: 1990

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02729762

Authors: Keith B. Murray, John L. Schlacter

Institutions: Northeastern University, Arizona State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2118549410

FWCI: 10.96

Cites: 77

Cited by: 821

Related to: 10