Work

The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions

Year: 2004

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/425105

Authors: Jaideep Sengupta, Gavan J. Fitzsimons

Institutions: Hong Kong University of Science and Technology, Duke University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2118638783

FWCI: 3.711

Cites: 24

Cited by: 26

Related to: 10