Work

Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process

Year: 2013

Type: article

Source: The International Journal on Media Management

DOI: 10.1080/14241277.2012.756815

Authors: Hilde A. M. Voorveld, Fred E. Bronner, Peter C. Neijens, Edith G. Smit

Institution: University of Amsterdam

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Marketing Science Institute

OpenAlex ID: W2118653258

FWCI: 1.981

Cites: 35

Cited by: 10

Related to: 10