Work

Brand equity or double jeopardy?

Year: 1995

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610429510083730

Author: Arjun Chaudhuri

Institution: Fairfield University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2118878046

FWCI:

Cites: 14

Cited by: 131

Related to: 10