The Impact of Accessible Identities on the Evaluation of Global versus Local Products
Year: 2009
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/598794
Authors: Yinlong Zhang, Adwait Khare
Institutions: The University of Texas at San Antonio, Quinnipiac University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2118964646