Year: 2012
Type: article
Abstract: Although China has become the largest consumer market in the world, there is limited research on Chinese consumers??? shopping behavior, particularly shoppers in the inland China. This study explores the shopping experiences of consumers from Northwest China. In-depth interviews reveal that the participants are much more than functional shoppers as they also shop to satisfy personal and social needs. In addition, they use merchandise, store and service criteria to choose among retail stores. The study contributes to the literature on Chinese consumers??? store patronage behavior and provides valuable insights for retailers aiming to explore the Northwest Chinese market.
Authors: Lizhu Davis, Joseph Peyrefitte, Nancy Hodges
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2119261302