Work

Strategic marketing management in the nigerian oil and gas industry: A theoretical framework

Year: 2011

Type: article

Source: Covenant University Repository (Covenant University)

Author: S.T. Akinyele

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2119314633

FWCI: 0.696

Cites: 75

Cited by: 1

Related to: 10