Work

The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship

Year: 1994

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209388

Authors: Dhruv Grewal, Jerry Gotlieb, Howard Marmorstein

Institution: University of Miami

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2119992555

FWCI: 6.588

Cites: 24

Cited by: 823

Related to: 10