Work

The Social Context of Advertising: Authenticity, Social Identity, and Reflected Appraisals

Year: 2009

Type: dissertation

Source: UA Campus Repository (The University of Arizona)

Author: Tandy Dayle Chalmers

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2120436751

Cites: 168

Cited by: 4

Related to: 10