Work

Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070304264262

Authors: Ming-Huei Hsieh, Shan-Ling Pan, Rudy Setiono

Institutions: Yuan Ze University, National University of Singapore

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science Council

OpenAlex ID: W2120514099

FWCI: 11.87

Cites: 68

Cited by: 493

Related to: 8