Work

Do Rumblings Lead to Real Action? A Case of Animosity and Boycott in China

Year: 2013

Type: article

Source: NSUWorks (Nova Southeastern University)

Authors: Selima Ben Mrad, Shirley Ye Sheng, Laura Kozloski-Hart

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W2120559169

FWCI: 0.732

Cites: 29

Cited by: 13

Related to: 10