Work

Personalization as a Strategy to Build Customer Relationship: The Role of Intimacy

Year: 2009

Type: article

Source: Journal of the Association for Information Systems

Author: Yuwen Li

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2120599817

FWCI:

Cites: 48

Cited by: 5

Related to: 10