Work

Outdoor Advertising as Experiments

Year: 1990

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02726474

Author: Arch G. Woodside

Institution: Tulane University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2120674346

FWCI: 3.199

Cites: 13

Cited by: 53

Related to: 10