Work

Credit users segmentation for improved customer relationship management in banking

Year: 2011

Type: conference-paper

Source: IEEE International Symposium on Applied Computational Intelligence and Informatics (SACI)

DOI: 10.1109/saci.2011.5873033

Authors: Z. Bosnjak, O. Grljevic

Institution: University of Novi Sad

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2120909434

FWCI:

Cites: 6

Cited by: 11

Related to: 10