Work

Marketing data, models and decisions

Year: 2000

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(00)00010-0

Authors: Michel Wedel, Wagner Kamakura, Ulf Böckenholt

Institutions: University of Groningen, University of Michigan, University of Iowa, University of Illinois Urbana-Champaign

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2120966970

FWCI: 9.963

Cites: 18

Cited by: 43

Related to: 10