Work

Brand Personality Factor Based Models: A Critical Review

Year: 2011

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2011.08.003

Author: Mark Avis

Institution: University of Otago

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2121241328

FWCI: 12.06

Cites: 95

Cited by: 81

Related to: 10