Work

Web 2.0 in the CRM domain: defining social CRM

Year: 2011

Type: article

Source: International Journal of Electronic Customer Relationship Management

DOI: 10.1504/ijecrm.2011.039797

Authors: Robbert Faase, Remko Helms, Marco Spruit

Institution: Utrecht University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2121542476

FWCI: 33.18

Cites: 23

Cited by: 116

Related to: 10