Work

Consumer Research: In Search of Identity

Year: 2001

Type: review

Source: Annual Review of Psychology

DOI: 10.1146/annurev.psych.52.1.249

Authors: Itamar Simonson, Ziv Carmon, Ravi Dhar, Aimee Drolet, Stephen M. Nowlis

Institutions: INSEAD, University of California, Los Angeles, Yale University, Arizona State University, Stanford University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2121543432

FWCI: 6.667

Cites: 179

Cited by: 275

Related to: 10