Work

Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design

Year: 2007

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725707x250395

Author: Jesper Clement

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2121569296

FWCI: 5.422

Cites:

Cited by: 365

Related to: 10