Work

Aesthetic package design: A behavioral, neural, and psychological investigation

Year: 2010

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2010.06.009

Authors: Martin Reimann, Judith Zaichkowsky, Carolin Neuhaus, Thomas Bender, Bernd Weber

Institutions: University of Southern California, Copenhagen Business School, University of Bonn, Linde (Germany)

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2121794826

FWCI: 33.28

Cites: 59

Cited by: 557

Related to: 10