Work

Product involvement: an application in clothing

Year: 2006

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.192

Authors: Nina Michaelidou, Sally Dibb

Institutions: University of Birmingham, The Open University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2121894166

FWCI: 11.74

Cites: 56

Cited by: 150

Related to: 10