Work

Warmth in Advertising: Measurement, Impact, and Sequence Effects

Year: 1986

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208524

Authors: David A. Aaker, Douglas M. Stayman, Michael R. Hagerty

Institution: University of California, Berkeley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2122038527

FWCI: 32.25

Cites: 35

Cited by: 555

Related to: 10