Work

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

Year: 2013

Type: article

Source: International journal of management and business research

Authors: Hari Govind Mishra, Piyush Kumar Sinha, Sarabjot Singh, Surabhi Koul

Institutions: Shri Mata Vaishno Devi University, Indian Institute of Management Ahmedabad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2122622573

FWCI: 0.732

Cites: 51

Cited by: 9

Related to: 10