Work

Consumer Promotions and the Acceleration of Product Purchases

Year: 1985

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.4.2.147

Authors: Scott A. Neslin, Caroline Henderson, John Quelch

Institutions: Dartmouth College, Harvard University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2122834375

FWCI: 14.31

Cites: 21

Cited by: 409

Related to: 10