Work

Live Communication: Potenziale von Events, Veranstaltungen, Messen und Erlebniswelten

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-8349-4543-3_33

Authors: Manfred Kirchgeorg, Beatrice Ermer

Institution: HHL Leipzig Graduate School of Management

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2122908236

FWCI: 8.572

Cites: 39

Cited by: 8

Related to: 10