Work

RELATIONSHIPS AMONG AD-INDUCED AFFECT, BELIEFS, AND ATTITUDES: Another Look

Year: 2006

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367350103

Author: Pamela Miles Homer

Institution: California State University, Long Beach

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2123487987

FWCI: 18.77

Cites: 93

Cited by: 118

Related to: 10