Work

Postexperience Advertising Effects on Consumer Memory

Year: 1999

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209542

Author: Kathryn A. Braun

Institution: Cornell University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2123496781

FWCI: 9.627

Cites: 5

Cited by: 251

Related to: 10