Work

An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep

Year: 1990

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1990.10673175

Author: Michael A. Kamins

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2123551388

FWCI: 20.32

Cites: 33

Cited by: 1,399

Related to: 10