Work

Marketing logics for competitive advantage?

Year: 2009

Type: book-chapter

Source: European Journal of Marketing

DOI: 10.1108/03090560910935569

Authors: Karin Tollin, Richard Jones

Institution: Copenhagen Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2123667023

FWCI: 15.98

Cites: 109

Cited by: 28

Related to: 10