Work

The New Direct Marketing. How to implement a profit-driven database marketing strategy

Year: 1992

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000060411

Author: David V. Rudd

Institutions: University of Minnesota, George Washington University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2123669987

FWCI: 1.411

Cites:

Cited by: 25

Related to: 10