Work

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

Year: 2007

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725707x229957

Authors: Michael A. Kamins, Frank Alpert, Lars Perner

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2123890976

FWCI: 3.542

Cites:

Cited by: 30

Related to: 10